29th Annual Pinnacle Awards Luncheon
Thu, May 21
|Johnson City Country Club
The Northeast Tennessee Tourism Association’s annual Pinnacle Awards program pays tribute to the industry’s top performers, projects, and individuals. For more info visit PinnacleAwards.net.
Time & Location
May 21, 2026, 11:30 AM – 1:30 PM
Johnson City Country Club, 1901 E Unaka Ave, Johnson City, TN 37601, USA
About the event
The Northeast Tennessee Tourism Association’s annual Pinnacle Awards program first began in 1997, and pays tribute to the industry’s top performers, projects, and individuals.
Nominations are reviewed by a panel of unbiased judges, and exemplary projects are selected as Pinnacle Awards winners. The winners are announced at an awards luncheon during the summer each year.
The Pinnacle Awards program is a past recipient of the Shining Example Award presented by the Southeast Tourism Society, and the Community Relations Award presented by the former Tennessee Association of Convention and Visitors Bureaus.