
AI in Action: Transforming Tourism & Hospitality
Wed, May 27
|The D. P. Culp Student Center
This hands-on, in-person AI workshop is perfect for small businesses and tourism professionals, with a focus on deliverables that can be utilized in your own operations.


Time & Location
May 27, 2026, 1:00 PM – 4:00 PM
The D. P. Culp Student Center, D.P.Culp University Center, Johnson City, TN 37604, USA
About the event
Prework Required: Registered attendees will be provided a document with accounts to create and any files to download before arrival to the workshop.

Workshop Content Topics
Topics to prioritize (attendees will rank during sign-up):
Personalized Visitor Guide / Lead-Gen Automation: Attendees will learn how to connect a visitor guide request form to an AI workflow that automatically generates a personalized response based on the visitor’s interests. The deliverable is a working prompt and process that takes form inputs, such as travel dates, group type, and activity preferences, and produces a custom itinerary or welcome letter. This output can then be emailed, printed and mailed alongside a physical visitor guide.
Social Media Content Creation and Content Calendar Prompts: This session covers how to use AI tools to build a repeatable social media content calendar and generate platform-ready captions, post ideas, and blog frameworks. Attendees will walk away with a set of tested prompts…
Tickets
NETN Tourism Member
Sale ends
May 25, 4:00 PM
This is for attendees who are currently members of Northeast Tennessee Tourism Association.
$75.00
+$1.88 ticket service fee
NETN Tourism Non-Member
This is for attendees who are not currently members of Northeast Tennessee Tourism Association.
$99.00
+$2.48 ticket service fee
Goes on sale
May 04, 12:00 PM
Total
$0.00