Find out what we've been up to and upcoming events hosted throughout the area.

Northeast Tennessee and Southwest Virginia Fall Social Recap

October 31, 2019

Tourism and hospitality leaders, businesses, and supporters from across state lines in Northeast Tennessee and Southwest Virginia met on Oct. 30 at Bristol Station Brewery in downtown Bristol TN/VA for a regional fall update and social.

NETTA Named Destination Marketing Organization of the Year

September 09, 2019

The Northeast Tennessee Tourism Association (NETTA) was recently named the state’s Destination Marketing Organization of the Year by the Tennessee Hospitality & Tourism Association. The honor took place during the Stars of the Industry Gala at the Music City Center in Nashville as part of the Tennessee Governors Conference on Hospitality & Tourism Sept. 4-6, 2019.

Travel Numbers At All Time High in Northeast Tennessee

August 06, 2019

All eight counties representing Northeast Tennessee generated more than $877 million economic impact to the region from domestic travel, up 5.1% from the previous year. The counties of Carter, Greene, Hancock, Hawkins, Johnson, Sullivan, Unicoi and Washington had increases in overall economic impact from previous years.

Summer Social and Annual Meeting Recap

June 21, 2019

​Members and friends of the Northeast Tennessee Tourism Association gathered in downtown Elizabethton at The Coffee Company on June 20 for a summer social and annual meeting of members.  Click here for our quarterly update.

AWOL in Northeast Tennessee Video Premiere

May 23, 2019

More than one hundred of our closest friends and fans were among the first to watch the newest  Amazon Prime Video episode of AWOL Air Water Or Land featuring Northeast Tennessee. The episode includes a variety of the area's outdoor adventures with familiar faces as guides. The episode will be available to the world on Amazon Prime Video mid-June 2019, and features Northeast Tennessee as the season 1 finale.

22nd Annual Pinnacle Awards

May 13, 2019

The Northeast Tennessee Tourism Association honored the tourism industry’s top performers May 10 during the 22nd Annual Pinnacle Awards at the Bristol Train Station as part of National Travel & Tourism Week.

New Hospitality & Tourism Certificate

April 12, 2019

East Tennessee State University (ETSU) President Dr. Brian Noland, along with the ETSU Office of Professional Development and the Northeast Tennessee Tourism Association recently announced a new professional certification dedicated to hospitality and tourism related workforce development. 

Northeast Tennessee Tourism Partners Talk Economic Impact During Recent Legislative Visits

March 07, 2019

Partners and representatives from the Northeast Tennessee Tourism Association recently conducted 15 successful legislative meetings and hosted a record crowd for breakfast in Nashville illustrating our region's $835 million annual economic impact. 

Winter Social Recap

November 09, 2018

Members and friends of the Northeast Tennessee Tourism Association gathered in downtown Johnson City at Skillville on Nov. 8 for a Winter Social. Click here for our quarterly update.

Travel Numbers Up: Major Economic Impact to Northeast Tennessee

August 29, 2018

All eight counties representing Northeast Tennessee generated more than $835 million economic impact to the region from domestic travel. The counties of Carter, Greene, Hancock, Hawkins, Johnson, Sullivan, Unicoi and Washington had increases in overall economic impact from previous years.

Annual Meeting Wrap Up

June 27, 2018

Members and friends of the Northeast Tennessee Tourism Association met at the Tri-Cities Airport on June 19 for a summer social and annual meeting.  Click here for our year in review.

You're Invited to Our Summer Social

May 31, 2018

21st Annual Pinnacle Awards

May 10, 2018

Northeast Tennessee Tourism saw a record number of 52 entries in categories for Marketing, Advertising & Promotions, Public Relations, as well as Best New Event, Festival of the Year and individual achievement awards such as Partner of the Year, Rising Star and Tourism Leader of the Year.

Record Attendance at Spring Social

March 19, 2018

Members and friends of the Northeast Tennessee Tourism Association gathered in downtown Greeneville at the General Morgan Inn & Conference Center on March 13 for a Spring Social.

Tourism Partners Talk Economic Impact During Recent Legislative Visits

March 08, 2018

Representatives and partners from the Northeast Tennessee Tourism Association visited the Tennessee State Capitol on March 6 and 7 to discuss economic impact and the importance of tourism in the region with area legislators.

You're Invited to Our Spring Social

January 26, 2018

Spring is near and we're planning for a St. Patrick's Day inspired Spring Social in the greenest town we know. Mark your calendars for March 13 from 3 to 5 p.m to join us in Greeneville at the General Morgan Inn.  RSVP is required by March 9.

Winter Social Wrap Up

December 14, 2017

Members and friends of the Northeast Tennessee Tourism Association gathered in downtown Bristol at Paramount Center for the Arts on Dec. 12 for a Winter Social.  Click here for our year in review.

You're Invited to Our Winter Social

November 07, 2017

​You and your colleagues are invited to our Winter Social on Tuesday, Dec. 12 from 3 to 5 p.m. at Paramount Bristol on State Street in downtown Bristol.  Find out what we've been up to and meet new friends in the industry.  Open to members, friends and potential members of Northeast Tennessee Tourism Association. RSVP required by Dec. 7.

Tourism Means Local Tax Savings

October 09, 2017

On average, households in Northeast Tennessee saved $251 in taxes in 2016.  Find out how each of our eight counties generated a combined $800 million in direct tourism expenditures in a leading industry that generates a major return on investment. Click here to see your county numbers.

Travel Numbers Provide Economic Impact to Northeast Tennessee

July 19, 2017

The eight counties representing Northeast Tennessee generated $800 million economic impact to the region from domestic travel. The counties of Carter, Greene, Hancock, Hawkins, Johnson, Sullivan, Unicoi and Washington had increases in overall economic impact from previous years.

Annual Meeting Wrap Up

June 27, 2017

Members and friends of the Northeast Tennessee Tourism Association gathered in Historic Jonesborough at Tennessee Hills Distillery on June 23.  Click here for our year in review.

You're Invited to our Annual Meeting

May 15, 2017

You and your colleagues are invited to our annual meeting on Friday, June 23 from 3 to 5 p.m. at Tennessee Hills Distillery in downtown Jonesborough.  Find out what we've been up to this year, meet new friends in the industry and experience myth busting tours, music, shopping and local shine in Tennessee's Oldest Town. RSVP required by June 20.

Northeast Tennessee Tourism Sees Record Growth During 20th Annual Pinnacle Awards

May 12, 2017

The Northeast Tennessee Tourism Association honored the tourism industry’s top performers Thursday, May 11 during the 20th Annual Pinnacle Awards celebrating 40 years of Northeast Tennessee Tourism.

Regional Partners Celebrate National Tourism Week

May 10, 2017

Representatives from tourism related entities in Northeast Tennessee took part in National Travel & Tourism Week May 7-13 in a variety of ways including appreciation lunches, delivering thank you gifts to front line employees and  by visiting Welcome Centers in Unicoi, Kingsport, Bristol and beyond to visit with guests and thank them for stopping in Tennessee.  

Here's how some of our partners celebrated:

Northeast Tennessee Tourism Representatives Deliver New Brand in a Sweet Way

April 18, 2017

The new brand for Northeast Tennessee is being delivered in a unique way across the eight county region.

Elizabethton/Carter Co. Tourism Coordinator Recipient of Marketing Scholarship

April 18, 2017

Elizabethton/Carter County Tourism Coordinator Kayla Carter was recently awarded a scholarship from the Southeast Tourism Society's Class of 2016 to attend the organization’s highly noted Marketing College certification program.

Entries Now Being Accepted for 20th Annual Pinnacle Awards

March 16, 2017

The Northeast Tennessee Tourism Association is now accepting entries for the 20th Annual Pinnacle Awards, saluting tourism's peak performers.  Entries from businesses, organizations, events, promotions and volunteers will be accepted digitally through April 7.

Northeast Tennessee Tourism Showcases New Look, Economic Impact

March 10, 2017

NASHVILLE, TENN. --- The Northeast Tennessee Tourism Association recently revealed a new brand during the organization’s annual Legislative Breakfast in Nashville, as part of Tennessee Hospitality & Tourism Day on the Hill activities March 8.

Regional Tourism Association Announces New Executive Director

June 16, 2016

Alicia Phelps has been selected as executive director of the Northeast Tennessee Tourism Association (NETTA).  The announcement was made at NETTA’s annual meeting held at Bays Mountain Park & Planetarium.  Phelps will assume her duties effective July 5, 2016.

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